( Journal · Case Studies )

Case studies, real shoots, real metrics.

Numbered, dated, with the package used and the outcome that matters. No vague 'success stories', the spreadsheet-grade version of what happened.

Every case study here follows the same format: the property or project, the package booked, the flight plan, and the measurable outcome, whether that is views, saves, days on market, or booking inquiries. The addresses are real Charlotte listings and venues, shared with client permission, and the numbers come from the platforms, not from memory. If you want to know what a Standard package actually produces on a 3,500 sqft listing, or what an FPV reel did for a packed sports bar, this is the shelf to browse.

Residential Case Study

131 Wilby Dr. Sold 5% Over List on the $395 Drone Tour Package

Drone Tour only, $395. Sold $37,000 over list in 19 days. The cheapest OSDT package, at 105% of list.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

270 W Beech Slope Ct. Pending in 6 Days, 1,400 Zillow Views by Day 9

$1.649M Chapel Hill new build pending in 6 days. 1,400 Zillow views and 65 saves in 9. Standard package.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

3604 Nightfall Ct. Pending in 34 Days at $1.985M After Elite Package Shoot

$1.985M Raleigh pool home pulled 5,000+ Zillow views and 200+ saves before going pending in 34 days. Elite package.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

714 Larkhall Ln. Sold $75,000 Over List, Pending in Under a Week

$980K list → $1,055,000 sold (+7.7%). Pending inside a week with 150+ saves and 20+ showings. Standard package.

Marshal Herrmann Apr 23, 2026 3 min read
Residential Case Study

7428 Edenbridge Ln. Pending in 2 Days, $25,000 Over List on the Drone Tour Package

Pending in 2 days, +$25,000 over list on a $1.2M Bellmore Hall listing, using only the $395 Drone Tour package.

Marshal Herrmann Apr 23, 2026 2 min read
Commercial Case Study

Three 100k-View Reels and a 50k-View Walkthrough: What Platform Sports and Must Be Nice Did Right

Three Platform Sports reels cleared 100k views each. Must Be Nice hit 50k+ on a single 20-second clip and rebooked for a DJ set. What the numbers mean, and why this format keeps outperforming.

Marshal Herrmann Apr 16, 2026 7 min read