( Journal · Case Studies )

Case studies, real shoots, real metrics.

Numbered, dated, with the package used and the outcome that matters. No vague 'success stories', the spreadsheet-grade version of what happened.

Residential Case Study

131 Wilby Dr. Sold 5% Over List on the $395 Drone Tour Package

Drone Tour only, $395. Sold $37,000 over list in 19 days. The cheapest OSDT package, at 105% of list.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

270 W Beech Slope Ct. Pending in 6 Days, 1,400 Zillow Views by Day 9

$1.649M Chapel Hill new build pending in 6 days. 1,400 Zillow views and 65 saves in 9. Standard package.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

3604 Nightfall Ct. Pending in 34 Days at $1.985M After Elite Package Shoot

$1.985M Raleigh pool home pulled 5,000+ Zillow views and 200+ saves before going pending in 34 days. Elite package.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

714 Larkhall Ln. Sold $75,000 Over List, Pending in Under a Week

$980K list → $1,055,000 sold (+7.7%). Pending inside a week with 150+ saves and 20+ showings. Standard package.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

7428 Edenbridge Ln. Pending in 2 Days, $25,000 Over List on the Drone Tour Package

Pending in 2 days, +$25,000 over list on a $1.2M Bellmore Hall listing, using only the $395 Drone Tour package.

Marshal Herrmann Apr 23, 2026 2 min read
Commercial Case Study

Three 100k-View Reels and a 50k-View Walkthrough: What Platform Sports and Must Be Nice Did Right

Three Platform Sports reels cleared 100k views each. Must Be Nice hit 50k+ on a single 20-second clip and rebooked for a DJ set. What the numbers mean, and why this format keeps outperforming.

Marshal Herrmann Apr 16, 2026 7 min read