( Journal )

Field notes. Case studies. Playbooks.

Depth over frequency. Every post is written by a team member who was on the shoot, with real metrics, real gear choices, and the kind of specificity that only comes from having done the work.

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More from the journal.

Residential Guide

What to Ask a Drone Photographer Before You Hire Them

The vetting checklist for hiring a drone photographer in Charlotte. Part 107, Remote ID, insurance, LAANC, portfolio quality, and the red flags that matter before you hand over listing access.

Marshal Herrmann Apr 26, 2026 7 min read
Residential Guide

Social vs. MLS Cuts: Why the Same Drone Footage Needs Different Edits

Why the same drone footage needs different edits for MLS and social, runtime, aspect ratio, pacing, completion rate, and why a single cut underperforms on both platforms.

Marshal Herrmann Apr 25, 2026 8 min read
Residential Guide

How to Choose the Right Drone Package for Your Charlotte Listing

A direct decision framework for which OSDT package fits your Charlotte listing, by price point, property type, lot, and how much work the listing media actually needs to do.

Marshal Herrmann Apr 24, 2026 10 min read
Residential Case Study

131 Wilby Dr. Sold 5% Over List on the $395 Drone Tour Package

Drone Tour only, $395. Sold $37,000 over list in 19 days. The cheapest OSDT package, at 105% of list.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

270 W Beech Slope Ct. Pending in 6 Days, 1,400 Zillow Views by Day 9

$1.649M Chapel Hill new build pending in 6 days. 1,400 Zillow views and 65 saves in 9. Standard package.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

3604 Nightfall Ct. Pending in 34 Days at $1.985M After Elite Package Shoot

$1.985M Raleigh pool home pulled 5,000+ Zillow views and 200+ saves before going pending in 34 days. Elite package.

Marshal Herrmann Apr 23, 2026 2 min read