( Journal )

Field notes. Case studies. Playbooks.

Depth over frequency. Every post is written by a team member who was on the shoot, with real metrics, real gear choices, and the kind of specificity that only comes from having done the work.

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More from the journal.

Residential Guide

Seller's Prep Checklist: How to Get Your Listing Ready for Shoot Day

What to do before the crew arrives, interior staging, exterior cleanup, fans, window screens, cars, and pets. The prep list that keeps the shoot on schedule and the final cut clean.

Marshal Herrmann Apr 18, 2026 2 min read
Commercial Case Study

Three 100k-View Reels and a 50k-View Walkthrough: What Platform Sports and Must Be Nice Did Right

Three Platform Sports reels cleared 100k views each. Must Be Nice hit 50k+ on a single 20-second clip and rebooked for a DJ set. What the numbers mean, and why this format keeps outperforming.

Marshal Herrmann Apr 16, 2026 7 min read
Residential Guide

FPV vs. Traditional Drone Footage: What Changes in a Listing Video

Why FPV reads differently than gimbal drone footage, what scenarios each tool wins in, and how to think about which one belongs in your listing package.

Marshal Herrmann Apr 15, 2026 5 min read
Commercial Guide

Construction Progress Aerials: How Charlotte Developers Are Documenting Vertical Builds

How Charlotte developers use recurring drone captures to document vertical builds, frame registration, pre-sale marketing, LP updates, and the cadence that turns a year of work into 90 seconds.

Marshal Herrmann Apr 14, 2026 7 min read
Commercial Pillar

The Commercial Drone Media Playbook for Charlotte CRE

How Charlotte CRE brokers, developers, business owners, and hospitality operators use FPV and aerial drone media to lease space, close deals, and fill seats, across all four commercial verticals.

Marshal Herrmann Apr 12, 2026 9 min read
Commercial Guide

Remote Business Tours for M&A: FPV Walkthroughs Without the Plane Ticket

An operational primer on using FPV walkthroughs for business-sale and M&A processes, pre-qualifying buyers remotely, protecting seller confidentiality, and moving deals forward faster.

Marshal Herrmann Apr 10, 2026 7 min read